 |
AIDS and the mainstream media: one NGO's innovation
A. Cooke1, K. Tinglin2
1Jamaica AIDS Support for Life, St Andrew, Jamaica, 2University of the West Indies, Mona, Radio Education Unit, St Andrew, Jamaica
Background: Since its over a decade of existence, Jamaica AIDS support
For Life (JASL) has engaged in innovative ways of getting the HIV and AIDS
messages out to the general public. One such move was to capitalize on radio
which is a primary means of communication in this country and which reaches
over 90% of the population .
Innovation: JASL has produced “Life's Voices”, a weekly 15 minute radio
programme for over six years.
Technical assistance from the Radio Education Unit of the University
of the West Indies directing recording, duplicating the programme
Utilizes a cadre of
10 volunteer hosts who hail from many different sectors of the society (media,
drama, politics, human rights)
Interview Guests form varying backgrounds and specialties,
local regional and international
Features different topics
related to HIV such as (HIV Testing, Partner Notification, Work place Policy;
Rectal microbicides, Vienna 2100, The Performing Arts
Focuses on vulnerable populations such as PLWAs, MSM, SW, Drug
users
Gives a local, regional and International Perspective
Results: Since its inception, distributed locally to three radio
stations with a combined listenership 300,000 persons per show.
Distributed to 14
radio stations in the Caribbean Region
Uploaded to three
websites
Way forward:
Make programme more
adolescent friendly and attractive
Aim for Prime time airing
Aim for the TV version of “Life's Voices”
Download the e-Poster
Back -
Back to the Programme-at-a-Glance
|
|