Just like you - equal rights: a call to Brazilian society
J. Cortes1, M.I. Barbosa2, P. Giacomini3, L.F. Godinho4, G. Leite5, M.R. Otero Gomes6, T. Reis7, N. Santos8, K. Simpson9, J. Werneck10
1UNAIDS, Brazil, Brasilia, Brazil, 2UNIFEM, Brasília, Brazil, 3RNP+ (Brazilian Network of PWHIV/AIDS), Brasília, Brazil, 4UNHCR, Brasília, Brazil, 5Rede Brasileira de Prostitutas, Brasília, Brazil, 6UNESCO Brazil, Brasília, Brazil, 7ABGLT, Brasília, Brazil, 8UNODC, Brasília, Brazil, 9ANTRA, Brasília, Brazil, 10AMNB, Brasília, Brazil
Issues: Every single day students, gay men, lesbians, people living with HIV, the Afro-Brazilian population, sex workers, refugees, transsexuals and transvestites and drug users experience discrimination in Brazil. Data from the Brazilian Institute of Geography and Statistics reveal racial and gender inequalities in Brazil. The school environment is another example of resistance to diversity.
Description: Prejudice manifests itself through discriminatory attitudes and practices, such as humiliation, aggression and unfair accusations merely because people belong to a specific social group. “Just like you” is a campaign against stigma and prejudice, giving voice and visibility to the human rights of people often overlooked by society in Brazil. Led by UNAIDS, some United Nations agencies in Brazil joined with a number of civil society groups for this equal rights campaign.
Ten thirty second films were broadcast on television stations throughout the country and present a panorama of the reality faced by each population covered by the campaign such as human rights violations and inequalities in the areas of health, education, employment, public security and everyday life. The films are also available with subtitles in English and Spanish.
Lessons learned: “Just like you” campaign offered an opportunity to raise the awareness of Brazilian society with regard to respecting the differences that characterize each of the social groups represented in the campaign, reaffirming equal rights. The initiative also promoted the integrated work of UN agencies and civil society harmonizing the delivered message.
Next steps: Disseminate DVDs and CDs to health care facilities, schools and the National Business Council on HIV in order to stimulate debate on the issue of diversity and respect to human rights.
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